Wednesday, July 31, 2013
Putting the "Motion" in Promotion
A method I have used, in addition to the ones mentioned above, is making a float (that features my latest book) and entering it in local parades. With the help of family members, we decorate our truck with hundreds of pom-poms. A large mock up of the front cover is mounted on the back, and signs are placed on the vehicle's doors, advertising the book signing I hold after the parade.
Throwing candy to the crowd is a local tradition. So as my wife and I drive along the parade route and wave to the cheering crowds, we toss candy to the anxious children, who have come prepared with plastic shopping bags. Invariably, the shopping bags fill to rival the bounty collected on Halloween night.
Making the float is a lot of work, and not that many people see it in comparison to the numbers that can be reached through social media. But it is a lot of fun to drive along the parade route and have people shout and applaud in encouragement. Sometimes I'll hear, "I read your book. Loved it!"
Putting the "motion" in promotion has been a rewarding experience. But I am always looking for more ways to promote my books. Any suggestions?